Summer is finally here and Amsterdam-based 2Wine are out to make ‘to wine’ the hottest verb of the season – with Ardagh Metal Packaging’s specialist Wine Can taking centre stage. Comprising a Sauvignon Blanc, a Merlot-Cabernet rosé, and an Italian sparkling wine to toast to the return of good times, 2Wine’s new trio of 250ml slim cans are gorgeously photogenic, inviting friends to immortalise their catch-ups on social media.
The 2Wine range boasts a sophisticated design in three super-contemporary pearlescent colours – gold-bronze for the white wine, apple green for the brut and warm pink for the rosé – with a sleek, simple graphic line suggesting a corkscrew. This fun ironic note gestures at the benefits of wine in cans: there’s no need to carry around corkscrews, glasses, or anything else.
With wine in cans being a fast-growing sales sector, predicted by Euromonitor to reach 400million cans in 2023, the 2Wine range responds to several current lifestyle trends. Ardagh’s Wine Cans not only preserve the quality and taste of delicate wine, they’re also extremely portable, quickly chilled, light, shatterproof and easy to recycle. The Wine Cans are perfect for casual outdoor drinking occasions with friends such as picnics, beach trips, festivals, BBQs, and chilling in the park. Furthermore, the 250ml format appeals both to a growing market of single-person households – the Wine Can avoids the need to open a full bottle at home, encouraging responsible drinking and reducing waste – and to friends who want to share a 2-serving can and make sure the good times last longer.
The attraction of wine in cans also reflects a shifting consciousness around healthier lifestyles and packaging choices among Millennials in particular. Wim Lochtenberg, founder and CEO of 2Wine BV said:
“Though 2Wine appeals to all generations, we see younger wine drinkers actively looking for ways to have fun while not neglecting the planet. Our ambition for 2Wine is to offer a tasty, stylish and sleek product that’s also sustainable, so friends can simply grab a can to drink or to share anywhere, any time, and feel good about showing off their choice.”
Adriana Escobar, Product Manager at Ardagh Metal Packaging - Europe, said:
“The stunning 2Wine cans really are a case of ‘all class’. We’re proud to see more and more customers embracing our innovative Wine Can, reaching new markets and exciting the end consumer with trendy new options for their summer fun.”
The 2Wine range is available in Albert Heijn supermarkets across the Netherlands, with distribution soon expanding to other European countries.