A new range of premium health drinks from UK beverage company The Naked Collective, based on a ‘clean and simple’ philosophy, are to be launched in infinitely recyclable 33cl Sleek aluminium cans from Ardagh Group.
Brewed from plants, vitamins and water – nothing else – The Naked Collective’s So-Beer non-alcoholic lagers and Mude isotonic drinks will appeal to the increasing number of consumers who are looking for alcohol-free and low-sugar options that actively meet specific health needs. The Light Lager and Grapefruit flavoured So-Beers boast minerals and complex B vitamins that arise naturally during the brewing process, while the Mude range is ‘built around your day’ with vitamin-based functionalities – chill, work, play, sleep, and immunoboost.
This emphasis on simplicity, health and premium positioning is reflected in the clean lines of Ardagh’s tall, slender 33cl Sleek can manufactured in the UK, which The Naked Collective has adopted for its whole product range. The Mude cans all have a white shell and blue tab, with each of the five flavours distinguished by a single, rich, nature-inspired colour on the can body, brought to new heights by a stunning ombré effect. The So-Beer packs are characterised by clean pastels on a high-impact black background, with Ardagh’s unique matte finish ensuring they stand out from existing health drink designs.
This head-turning, simple but sophisticated packaging was developed in partnership with Ardagh’s UK Graphics team.
“The team at Ardagh have been outstanding,” says The Naked Collective Founder Niall Phelan. “The level of support, responsiveness and the general feeling that we are working with a true partner has made the entire process fun. So, as we extend our range and expand our market, we’re delighted Ardagh will be our partner on that journey.”
Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage Business Unit, echoes this sense of partnership:
“We’re proud to have helped The Naked Collective develop this fantastic aesthetic which communicates the premium product inside. Since the aluminium can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance.”
The aluminium can is also light to transport and offers protection from air, light, leakage and breakage – extending product shelf life and reducing waste – making it the natural choice for a company with such strong green credentials. The Naked Collective also fills locally for both the Irish and UK markets to further reduce its transport emissions.
The Naked Collective’s Mude and So-Beer range will be introduced online on 12 June and in major retailers in the UK and Ireland in July.
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Ardagh partners with Copper Cane Wines
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Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Super-HD print finish gives älska fruit cider cans a crisp new look
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Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
All-British beverage company Life Water has introduced a sparkling version of its natural spring water in a can – bringing a refreshing new zero-plastic option for environmentally conscious water drinkers. As a permanent material that can be infinitely recycled, and with the highest recycling rate of any drink packaging on the market, aluminium is the natural packaging choice for a clean, pure drink like British spring water.
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Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans.
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
The new Glenfiddich bottle has been designed to emphasise the brand’s special provenance and unique heritage, taking cues from its origins in the Valley of the Deer. Ardagh Group’s Design Team worked closely with Production, using their creativity to adapt the triangular bottle, designed by Here Design, to work flawlessly on production and filling lines, while delivering William Grant & Sons’ vision for the distinctive new bottle.
Ardagh partners with Mountain Culture Kombucha
Ardagh has partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In an effort to differentiate its products, Mountain Culture Kombucha chose to package its product in a 12oz glass amber bottle that would offer UV protection for the live organisms within the kombucha.
New colour for Ardagh’s beverage end range
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Sprecher Brewing Company launches sparkling water in Ardagh Group glass bottles
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Ardagh Group’s latest Jupiler design highlights the branding potential of embossed cans
The challenge of replicating the distinctive flutes of Jupiler’s glassware in an embossed can has led to tooling innovations that enable Ardagh Group to render embossed designs with greater definition, creating new branding opportunities for its customers.
The Absolut Company and Ardagh Group sign 10-year partnership
Ardagh Group in Limmared, Sweden has signed a 10-year agreement with The Absolut Company, owned by Pernod Ricard, the world's second largest wine-and spirits producer. The agreement sees Ardagh supply The Absolut Company with glass bottles for their Absolut Vodka brand.
Ardagh Group's premium look wine bottles for Oliver Winery
Oliver Winery is best known for its quality, and it’s no secret that quality wine deserves quality glass bottles. The bottles for Oliver Winery leverage the brand’s existing design assets with a modern, premium look and feel, all manufactured in the U.S. by Ardagh.
- Jo Webb
- Brand Launch
- Created 01 Jun 2020
- Modified 02 Jun 2020
- Hits 302