All-British beverage company Life Water has introduced a sparkling version of its natural spring water in a can – bringing a refreshing new zero-plastic option for environmentally conscious water drinkers as the summer gets into full swing.
Life Water, who promote sustainability through everything they do, launched their still British spring water product in 2018 in a statement matte silver aluminium can. The company has chosen to create a stunning contrast for the new sparkling version: a unique matte black can, with a black Coloured Shell and Tab. The matte black and silver Life Water cans combine as a pair to create a head-turning ‘raw’ appearance: a gorgeous aesthetic which is proving central to the company’s rapidly growing #ZeroPlasticSolution marketing campaign.
An increasing number of consumers are shunning plastic bottles for their on-the-go hydration, and these customers want reassurance that they’re making a sustainable choice. In response, Life Water cans make the company’s green credentials clear, putting their commitment to sustainability front and centre throughout the product packaging. As a permanent material that can be infinitely recycled, and with the highest recycling rate of any drink packaging on the market, aluminium is the natural packaging choice for a clean, pure drink like British spring water. The Life Water cans bring this to the fore by stating ‘Cans Recycle Forever’ in bold, stamp-effect lettering, as well as reminding us ‘There’s No Planet B’. The overall effect of the design is a no-fuss, no-waste, highly Instagrammable look for both the still and sparkling products.
Widely available for retail purchase in multiple venues and online, the cans also starred at this year’s Glastonbury Festival, whose organisers banned single-use plastic bottles from sale across the entire festival site, reflecting the wishes of attendees. As over 1m plastic bottles were sold typically at Glastonbury, replacing the bottled water on sale with Life Water’s 100% recyclable aluminium cans have massively reduced the environmental impact of the world’s largest green-field music and performing arts festival.
Life Water is an all-British product: the beverage is produced in the UK from local natural spring sources, filled on the company’s own filling line in the UK, and the package is British designed. The product won Best Water Drink at the World Beverage Innovation Awards 2018, and achieved Finalist for Best Can.
The company’s complete commitment to sustainability extends to funding clean water projects around the world through their charity partner drop4drop. Every Life Water can sold helps fund clean water projects across the globe.
Michel Jodoin apple must range sees cans bear fruit
Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. The four apple musts are available in Ardagh’s light and convenient 250ml slim can – perfect for a single serve.
Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
MALUMA collagen protein drinks: wellbeing in a can
Innovative German beverage creator Black Labels Company (BLC) have launched MALUMA, the first collagen protein drinks in Ardagh Group cans. Appealing to health-conscious consumers looking for a delicious drink that also provides a boost of nutrients, the MALUMA range is presented in Ardagh’s slim 250ml can with a light, bright and contemporary matte aesthetic which reflects the ‘clean-living’ image of the brand.
Wine Cans commitment opens up the future for Producto de Aldea
High quality wine producer and exporter Producto de Aldea has emphatically embraced Ardagh’s Wine Can as it looks to extend its market reach. The Spanish company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
Ardagh is delighted to have received prestigious Leadership class ratings from the Carbon Disclosure Project (CDP) for climate change (A-) and for supplier engagement (A). Sustainability is at the core of Ardagh’s activities and is defined by Ardagh as not only delivering a reduced environmental impact but also achieving sound economic performance while making a positive social contribution.
Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh has introduced the latest newcomer to its range of infinitely recyclable coloured beverage ends: a beautiful white shell. Ardagh’s catalogue of beverage end options boasts a wide selection of attractive colours and finishes for both the shell and the tab. With the addition of stylish white as a shell finish, the choice expands once again.
Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.
Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Super-HD print finish gives älska fruit cider cans a crisp new look
Premium beverage producer The Swedish Cider Company is introducing a stunning new high-definition can design to mark the expansion of its älska fruit cider range. The 33cl cans boast compelling photo-realistic visuals, employing Ardagh’s Premium Print 2.0 technology, that will grab attention at point of sale as well as reflecting the premium product inside.
Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
Pursuit of coffee perfection leads to specialist Nitro Can filling line
Not only did Rapide Food’s founders, Hendrik and Sebastian Lepping, choose Ardagh’s innovative Nitro Can to package their new cold brew black coffee Dock-18, they were so convinced by its taste and appearance benefits that they decided to build a bespoke Nitro Can filling plant.
Tradition marries the modern with 'Kiss Me' spritzer in a can
An Austrian winery with 160 years of tradition has launched a spritzer in a can. Weingut Johann Müllner has chosen Ardagh’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets.
Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans.
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
The new Glenfiddich bottle has been designed to emphasise the brand’s special provenance and unique heritage, taking cues from its origins in the Valley of the Deer. Ardagh Group’s Design Team worked closely with Production, using their creativity to adapt the triangular bottle, designed by Here Design, to work flawlessly on production and filling lines, while delivering William Grant & Sons’ vision for the distinctive new bottle.
Ardagh partners with Mountain Culture Kombucha
Ardagh has partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In an effort to differentiate its products, Mountain Culture Kombucha chose to package its product in a 12oz glass amber bottle that would offer UV protection for the live organisms within the kombucha.
New colour for Ardagh’s beverage end range
Ardagh Group has incorporated a new addition in to its Coloured Tab and Shell portfolio: a stunning new copper colour which will give any can that extra shelf appeal. The eye-catching copper tone brings a beautiful finish to the can, differentiated from any existing colour solution for aluminium packaging.
Sprecher Brewing Company launches sparkling water in Ardagh Group glass bottles
Ardagh Group, Glass – North America, a division of Ardagh Group, is now manufacturing 12oz flint (clear) glass bottles in the U.S., for Sprecher Brewing Company’s new sparkling water product line. It was important to Sprecher Brewing Company to utilise glass packaging to create brand differentiation with a premium, sustainable package.
- Jo Webb
- Brand Launch
- Created 23 Sep 2019
- Modified 23 Sep 2019
- Hits 773