Summer is finally here and Amsterdam-based 2Wine are out to make ‘to wine’ the hottest verb of the season – with Ardagh Metal Packaging’s specialist Wine Can taking centre stage. 2Wine’s new trio of 250ml slim cans are gorgeously photogenic, inviting friends to immortalise their catch-ups on social media.
An Austrian winery with 160 years of tradition has launched a spritzer in a can.
‘Kiss Me’ white wine spritzer, from Weingut Johann Müllner, comes in an on-trend slimline can with a stunning contemporary design – but, in the perfect marriage of modern and traditional, the Sauvignon at the heart of the drink comes from a Krems estate which has been producing fine wines since the 19th century.
Spritzer is second only to beer in the chart of Austria’s favourite beverages, and is now available in a portable, convenient and sustainable format. Weingut Johann Müllner has chosen Ardagh’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets. In a can, Kiss Me will particularly appeal to discerning consumers who appreciate the importance of tradition and quality in their wine, but are looking for a light, convenient single-serve beverage they can drink on the go.
The can’s head-turning design is based on a multicoloured illustration by pop artist Oxana Prantl: sophisticated modern branding which reflects the premium product. Two of Ardagh’s range of finishes – Matte Impact and Premium Print 1.0 – then raise the aesthetic to the next level. The matte finish offers both visual and haptic enhancement, making Kiss Me stand out against the standard glossy can on the shelf, while Premium Print 1.0 brings crisp detailing and colour contrast to the artwork. The overall look is sharp, modern and unique – perfect for Kiss Me’s status as the only canned spritzer in Europe.
The Grüner Veltliner at the heart of Kiss Me is a delicate Sauvignon, the product of the cool microclimate of the Kremser Berglagen. Dry, fruity and light with the classic, delicate Veltliner spiciness, it has notes of green apple and citrus with a background of minerality that is pleasantly fresh. Carbonated water is added to this premium wine to bring an exciting sparkle and reduce the alcohol content to a light and refreshing 5.5% ABV. In a spritzer, the carbon dioxide carries the taste, which makes it essential that the packaging is completely airtight. The aluminium can guarantees this – and is also lightproof, further preserving the exceptional taste and providing a minimum shelf life of one year.
Johann Müllner represents the 4th generation of Müllners to run the company. He says, ‘Since our estate is steeped in tradition, we are extremely proud to be the first to offer the famous Austrian national drink in a can. Recognition of our premium spritzer is essential, so we’re really happy that the superior design and finish of the wine can upholds our brand – as well as helping us achieve sustainability by being fully recyclable.’
Ardagh’s wine can range comprises single-serve sizes of 200ml, 250ml, and a new 187ml format which represents quarter of a standard 75cl bottle. All beverage cans are light to transport and easy to fill, stack and store, as well as being infinitely recyclable.
Kiss Me is currently available in Krems, in Vienna, and in a rapidly expanding range of outlets throughout Austria, including petrol stations, souvenir shops and transport hubs, as well as from trade beverage suppliers. Tie-ins with major Austrian sporting events and ski resorts are planned, and export to international markets will follow.
Discerning beer drinkers in Spain will be excited at the launch of Ambar DOBLE IPA, a brand-new canned beer from independent brewery Cervezas Ambar and a must-try for serious fans of heavy hops. Ambar DOBLE IPA is only available in Ardagh’s 44cl can: a deliberate nod to the classic English beer can format, which tips off adventurous customers to the hoppier, stronger flavour.
Ardagh Metal Packaging customers are invited to ‘chill and enjoy’ an innovative series of premium Nitro drinks, creatively conceived in collaboration with leading natural ingredient expert Doehler, in an Innovation Box which showcases the value-adding potential of Ardagh’s Nitro Can. In the Innovation Box, customers can find examples of eight brand-new on-trend Nitro beverages.
Leading French beverage group Ogeu is taking a significant step into growing markets by investing in a brand-new filling line. Having chosen Ardagh Metal Packaging (AMP) as their partner on the journey into large-scale can production, the venerable Société des eaux minérales d’Ogeu will be able to fill 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard cans.
Gatão wine in cans promises the hit of the summer
Ardagh’s pioneering Wine Can is designed specifically to protect the great taste of wine while offering portability, convenience and sustainability. Market leader Gatão has been quick to recognise the benefits, becoming one of the first Portuguese brands to add it to their packaging portfolio.
Absolut bottle encourages inclusivity
Ardagh Group has produced Absolut’s latest limited-edition vodka bottle ‘Absolut Movement’ which aims to inspire people to connect in celebration of inclusivity. The frosted blue glass bottle features an upward spiral design of 16 swirls, symbolic of the never-ending cycle of change.
Kiss of Wine cans make wine stress-free
Wine occasions will be more relaxing than ever, thanks to new wine can subscription service Kiss of Wine. Embracing all the advantages of the Ardagh Wine Can, the service marries super-simple wine selection with the frictionless ease of home delivery, taking convenience to a whole new level.
Michel Jodoin apple must range sees cans bear fruit
Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. The four apple musts are available in Ardagh’s light and convenient 250ml slim can – perfect for a single serve.
Beverage brand SKYE Energy is blazing into international markets with a new set of stunning cans that will give consumers a mood-boosting buzz even before they open the pack. To meet the challenge of achieving visual excitement to match the exhilarating blue drink inside, SKYE Energy turned to Ardagh’s highly skilled Graphics team, bringing them the ambitious vision of a dynamic, multi-screened print with perfect contrast and colour fidelity.
MALUMA collagen protein drinks: wellbeing in a can
Innovative German beverage creator Black Labels Company (BLC) have launched MALUMA, the first collagen protein drinks in Ardagh Group cans. Appealing to health-conscious consumers looking for a delicious drink that also provides a boost of nutrients, the MALUMA range is presented in Ardagh’s slim 250ml can with a light, bright and contemporary matte aesthetic which reflects the ‘clean-living’ image of the brand.
Wine Cans commitment opens up the future for Producto de Aldea
High quality wine producer and exporter Producto de Aldea has emphatically embraced Ardagh’s Wine Can as it looks to extend its market reach. The Spanish company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
Ardagh is delighted to have received prestigious Leadership class ratings from the Carbon Disclosure Project (CDP) for climate change (A-) and for supplier engagement (A). Sustainability is at the core of Ardagh’s activities and is defined by Ardagh as not only delivering a reduced environmental impact but also achieving sound economic performance while making a positive social contribution.
Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh wins at 2019 World Beverage Innovation Awards with Jupiler 'colder for longer' can
A unique ‘ribbed’ can which keeps Jupiler beer cool in the hand has won ‘Best Can/ Alubottle’ at the 2019 World Beverage Innovation Awards. The ground-breaking design saw Ardagh develop a new tooling technique to achieve super-defined debossed flutes in the walls of the Jupiler cans.
Ardagh has introduced the latest newcomer to its range of infinitely recyclable coloured beverage ends: a beautiful white shell. Ardagh’s catalogue of beverage end options boasts a wide selection of attractive colours and finishes for both the shell and the tab. With the addition of stylish white as a shell finish, the choice expands once again.
Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.
Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Super-HD print finish gives älska fruit cider cans a crisp new look
Premium beverage producer The Swedish Cider Company is introducing a stunning new high-definition can design to mark the expansion of its älska fruit cider range. The 33cl cans boast compelling photo-realistic visuals, employing Ardagh’s Premium Print 2.0 technology, that will grab attention at point of sale as well as reflecting the premium product inside.
Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
All-British beverage company Life Water has introduced a sparkling version of its natural spring water in a can – bringing a refreshing new zero-plastic option for environmentally conscious water drinkers. As a permanent material that can be infinitely recycled, and with the highest recycling rate of any drink packaging on the market, aluminium is the natural packaging choice for a clean, pure drink like British spring water.
- Jo Webb
- Brand Launch
- Created 16 Sep 2019
- Modified 16 Sep 2019
- Hits 1239