In a Europe first for beverage packaging, Ardagh Group is introducing a new slimline 187ml can specifically designed to present and protect wine and wine-based drinks. With its special design characteristics and unique sizing, the new can, set to launch in Q1 2020, is the latest addition to Ardagh’s pioneering Wine Can range. Its capacity is a personal wine serve of 187ml – a quarter of a standard 75cl bottle, and an attractive option for the increasing number of consumers who wish to enjoy a single drink with a meal or while on the go. The new format will allow wineries to sell single-serve canned wine in new markets and in channels, supporting category growth. For the first time European wineries will be able to sell canned wine in the US in single packs by using the new Wine Can format.
Canned wine consumption continues to grow worldwide. The global wine-in-can market is estimated to reach 366 million units by 2022, according to Euromonitor. To serve this growing demand and to comply with international wine packaging regulations, Ardagh recognised that a new format was needed, and has worked across its manufacturing, R&D, engineering, sales and business development teams to create the innovative design.
Made of fully recyclable aluminium, the can is airtight, lightproof and shatterproof and, in this new design, both the can end and body feature unique specifications to protect the quality of the wine throughout the filling, transportation and storage lifespan. Next to Ardagh’s Wine Can filling parameters and compatibility testing, these specifications guarantee the safety and flavour of the wine from canning to consumption.
Adriana Escobar, Product Manager at Ardagh Group’s European Metal Beverage division, says, “Our customers trust Ardagh’s Wine Can design and technical expertise, as they know our superior specifications will serve to guarantee the quality of their products. We’re always looking to innovate to meet changing demand and open up new markets for customers, so we’re proud to be announcing the new 187ml format.”
The new Wine Can format can be further elevated with Ardagh’s multiple decorative options. Customers can for example use different Coloured Tabs to distinguish between a red, rosé and white wine or enhance the visual appearance of the can by adding a matte finish.
Until now, single-served European wines have been mostly available in bottles, boxes or multipack cans in the US, so the single 187ml can will make this market newly accessible, with canned European wines available in single serves at airports and stations, at outdoor events, or to complement casual dining. The efficiently stacking slimline format is also perfect for retailers, catering business, and petrol stations whose space for storage and display is limited, meaning many outlets will be able to offer single serve canned wine for the first time.
As a convenient, portable and sustainable option for canned wine and wine-based drinks, the slimline can will be particularly attractive for a growing market of younger wine drinkers who are keen to try new varieties without committing to a full bottle or multipack, and who are increasingly aware of packaging sustainability issues as part of their product choices.
Craft beer ‘R’ celebrates the beauty in diversity
French craft brewery R for Diversity has released its flagship blond beer in a stunning Ardagh can that’s designed to include and inspire everyone. The dramatic black-background can, decorated with a barley-and-hops design in the colours of the diversity rainbow, makes a proud statement of support for the LGBTQI+ movement while guaranteeing to grab consumers’ attention.
The slim little wine can for The Long Little Dog
The newest addition to Ardagh’s pioneering Wine Can range was the natural choice for Boutinot when looking for a portable, single-serve pack for The Long Little Dog wines, previously only available in bottles. The can’s unique characteristics were designed by Ardagh specifically to protect and promote wine and wine-based drinks, while the new 187ml format – a quarter of a standard bottle – expands the market for Boutinot’s wines.
Ardagh partners with Copper Cane Wines
Ardagh Group, Glass – North America has announced a long-term supply agreement with Copper Cane Wines & Provisions to manufacture all of its 750ml wine bottles in the U.S., beginning with its 2019 Vintage Series. The partnership connects Napa Valley’s Copper Cane Wines & Provisions with Ardagh’s Madera, California, glass manufacturing facility, helping to keep the winery’s promise to stay local and sustainable by reducing its environmental footprint.
Ardagh is delighted to have received prestigious Leadership class ratings from the Carbon Disclosure Project (CDP) for climate change (A-) and for supplier engagement (A). Sustainability is at the core of Ardagh’s activities and is defined by Ardagh as not only delivering a reduced environmental impact but also achieving sound economic performance while making a positive social contribution.
Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles. The new agreement pairs the longest continually operating and largest winery in the state of Michigan with the largest domestic manufacturer of glass bottles for the U.S. wine market.
The UK’s first large-scale wine canning line has gone live at Greencroft Bottling Company in County Durham, boasting filler speed of 17,000 cans per hour and offering both still and carbonated filling for wine, soft drinks and RTDs. Working closely with Ardagh Group Metal Beverage Europe, the new can filling line is initially focusing on the popular 200ml and 250ml slimline cans.
Ardagh has introduced the latest newcomer to its range of infinitely recyclable coloured beverage ends: a beautiful white shell. Ardagh’s catalogue of beverage end options boasts a wide selection of attractive colours and finishes for both the shell and the tab. With the addition of stylish white as a shell finish, the choice expands once again.
Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.
Downeast Cider continues to extend its reach from the East Coast to the West Coast in the U.S., building a following for a growing niche in the specialty hard cider market: “unfiltered” cider. The brand’s reach is just starting, with growth supported by the choice to package Downeast ciders in Ardagh 12 oz. aluminum cans.
Super-HD print finish gives älska fruit cider cans a crisp new look
Premium beverage producer The Swedish Cider Company is introducing a stunning new high-definition can design to mark the expansion of its älska fruit cider range. The 33cl cans boast compelling photo-realistic visuals, employing Ardagh’s Premium Print 2.0 technology, that will grab attention at point of sale as well as reflecting the premium product inside.
Ardagh Group, Glass North America, has partnered with Founders Brewing Co. to produce 12oz specially-designed glass bottles for its Solid Gold premium lager and Canadian Breakfast Stout. Solid Gold was originally released in cans in February 2018 and is now available for the first time in 12oz glass bottles, sold in 12-pack cases in select markets across the U.S.
All-British beverage company Life Water has introduced a sparkling version of its natural spring water in a can – bringing a refreshing new zero-plastic option for environmentally conscious water drinkers. As a permanent material that can be infinitely recycled, and with the highest recycling rate of any drink packaging on the market, aluminium is the natural packaging choice for a clean, pure drink like British spring water.
Pursuit of coffee perfection leads to specialist Nitro Can filling line
Not only did Rapide Food’s founders, Hendrik and Sebastian Lepping, choose Ardagh’s innovative Nitro Can to package their new cold brew black coffee Dock-18, they were so convinced by its taste and appearance benefits that they decided to build a bespoke Nitro Can filling plant.
Tradition marries the modern with 'Kiss Me' spritzer in a can
An Austrian winery with 160 years of tradition has launched a spritzer in a can. Weingut Johann Müllner has chosen Ardagh’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets.
Top energy drink brand Rockstar Energy is rewarding every single customer with a new promotion aimed at gamers and powered by Ardagh Group’s Coded Tab technology. Rockstar’s ‘every can wins’ giveaway ties in with the hotly anticipated release of Xbox game Gears 5, and is marked with a series of striking collectors’ edition cans.
Allure Wine’s sparkling new bottle is making a bold, luxury statement on the wine shelf. Inspired by Marilyn Monroe’s iconic song ‘Diamonds are a Girl’s Best Friend’, the bottle has been designed for the brand’s three wines. Brand owner Zimmermann-Graeff & Müller, briefed Ardagh Group to create ‘glimmering’ design concepts for their wine bottle, seeking customer feedback on the concepts to help shape the final design.
The new Glenfiddich bottle has been designed to emphasise the brand’s special provenance and unique heritage, taking cues from its origins in the Valley of the Deer. Ardagh Group’s Design Team worked closely with Production, using their creativity to adapt the triangular bottle, designed by Here Design, to work flawlessly on production and filling lines, while delivering William Grant & Sons’ vision for the distinctive new bottle.
Ardagh partners with Mountain Culture Kombucha
Ardagh has partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In an effort to differentiate its products, Mountain Culture Kombucha chose to package its product in a 12oz glass amber bottle that would offer UV protection for the live organisms within the kombucha.
New colour for Ardagh’s beverage end range
Ardagh Group has incorporated a new addition in to its Coloured Tab and Shell portfolio: a stunning new copper colour which will give any can that extra shelf appeal. The eye-catching copper tone brings a beautiful finish to the can, differentiated from any existing colour solution for aluminium packaging.
Sprecher Brewing Company launches sparkling water in Ardagh Group glass bottles
Ardagh Group, Glass – North America, a division of Ardagh Group, is now manufacturing 12oz flint (clear) glass bottles in the U.S., for Sprecher Brewing Company’s new sparkling water product line. It was important to Sprecher Brewing Company to utilise glass packaging to create brand differentiation with a premium, sustainable package.
Ardagh Group’s latest Jupiler design highlights the branding potential of embossed cans
The challenge of replicating the distinctive flutes of Jupiler’s glassware in an embossed can has led to tooling innovations that enable Ardagh Group to render embossed designs with greater definition, creating new branding opportunities for its customers.
The Absolut Company and Ardagh Group sign 10-year partnership
Ardagh Group in Limmared, Sweden has signed a 10-year agreement with The Absolut Company, owned by Pernod Ricard, the world's second largest wine-and spirits producer. The agreement sees Ardagh supply The Absolut Company with glass bottles for their Absolut Vodka brand.
Ardagh Group's premium look wine bottles for Oliver Winery
Oliver Winery is best known for its quality, and it’s no secret that quality wine deserves quality glass bottles. The bottles for Oliver Winery leverage the brand’s existing design assets with a modern, premium look and feel, all manufactured in the U.S. by Ardagh.
- Lorcan Knight
- Product Info
- Created 01 Jul 2019
- Modified 25 Jul 2019
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