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Iconic brand secures trophy win for Ardagh

  • Ardagh Group
Europe, Nordic Countries, Norway, Eating, Drinking, Food, Fish, Shellfish, Primary Packaging, Active, Smart Packaging, Sustainable Packaging, Lightweight Packaging, Metal, Metal - Aluminium

Ardagh Group has gained a much coveted Alufoil Trophy 2019 for their new seafood can for Orkla Food Norway; a printed, easy open, aluminium lid and container for a traditional fish fillet.

This major project for Orkla’s Staburret mackerel filet, a national dish in Norway, has seen sixty different designs presented on a ‘Hansa’ shaped seafood can. Each design, some of which use cartoons, and all linked by the brand’s recognisable yellow background, represents a different town or place, an aspect of people’s behaviour or way of life in Norway.

The attractive can is ultra-thin which provides an even greater sustainability advantage without affecting the can format or high-speed filling performance.

Patrick Savouré, Commercial Director Seafood at Ardagh Group’s metal division, comments, “I am delighted that this lightweight aluminium can with its striking design has been awarded such an important trophy.”

Orkla has specified aluminium for its cans for many years due to its 100% recyclability – endlessly without loss of quality - and excellent functionality.

See also

Radnor Hills spring water hits canned water market

Radnor Hills spring water hits canned water market

Spring water is a delicate, highly regulated and safety-controlled product, which makes quality absolutely non-negotiable for Radnor Hills. Recognising the benefits of the aluminium can – with its long shelf life, 100% recyclability, transport efficiency and leakproof/lightproof qualities – the company worked with Ardagh to bring cans into its packaging portfolio in a way that presents fantastic shelf appeal as well as guaranteeing consistent product quality and safety.

  • Brand Launch
  • English
  • Modified 14 May 2019
  • Hits 395