Across the globe, it is easy to spot an exterior or interior surface that has had the “Farrow & Ball” treatment. The richly pigmented paint produces a unique depth of colour and quality of finish which brings both indoor and outdoor spaces uniquely to life.
The same exclusive attention to detail and commitment to uncompromising quality applies to the brand’s choice of metal packaging for its full range of distinctive colours. The metal can with its recognisable iconic design has been printed and produced in various sizes from 750ml to 5 L for over 20 years by Ardagh Group at its plant in Norwich, eastern England.
“There are many convincing practical and marketing reasons why we have retained the metal can for our paints “, says Josephine Rance, Chief Marketing Officer at Farrow & Ball, at the recent launch of their 9 new colours.
She explains: “Farrow & Ball has an unwavering commitment to the environment and metal provides the ideal surface to showcase our iconic branding, furthermore, it is a sign of our product’s quality and premium positioning.”
“Also, our commitment to safety is absolute and, as metal is a non-permeable material, there is no interference between the pigment and packaging. Metal’s status as an officially certified permanent material that can be endlessly recycled makes it the only choice for our brand.”
Paul Stokes, Ardagh’s Commercial Director, Paints and Coatings, is delighted with Farrow & Ball’s commitment to metal packaging:
”It’s very gratifying for such a successful and iconic brand to describe the benefits of metal packaging so clearly and convincingly. We are delighted to be involved in this latest launch.”